June 24, 2009

What is your core message?

Filed under: insights — Paul Kilman @ 7:51 pm

For those of you looking for your next position, I would like to ask you the following:  “What is your core message about yourself?”  Let me qualify this further:  If you had just one minute to present yourself to the employer of your dreams, what would you say?  If I gave you an additional minute to talk, what benefits about yourself would you add?  This 1-2 minute “commercial” about yourself is truly the FOUNDATION of your job search effort.  To develop a more compelling sales message about yourself, consider the following:

What are your strengths and true interests?

Who is your target market and what is important to these folks?

What do you offer that others do not?

What are you doing these days and what are you looking for?

What is the MAIN point you are trying to make?  What is the most important information you want to share?

An excellent trainer I know suggested that candidates complete this sentence:  I help ______________ who ______________ so they can _____________________.

Your commercial is not about giving great detail about your last job.  It should stress what you have accomplished for your employers / clients and what you are able to offer to your next employer.   This message is critical and one of our mailing list articles is devoted solely to this topic.   

Think about developing one message for people you are networking with and one for employers.  Crafting and refining this message into a strong and clear benefit statement about who you are, what you bring to the table and what you are seeking from the person with whom you are speaking will greatly improve all aspects of your job search.

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